中药材产业环境污染低、资源消耗少、综合效益高，是典型的生态产业、绿色产业、节约型产业。发展中药材产业，不仅可以创造可观的社会经济效益，还可以带来良好的生态效益。为给武威高质量发展中药材产业提供支撑，通过调研分析武威市中药材发展现状，指出了其中存在的问题，提出了促进武威市中药材提质增效和高质量发展的对策是:合理优化产业布局，稳步扩大中药材种植规模；做大做强精深化加工，夯实中药材产业发展基础；健全完善品牌营销推广体系，提高中药材市场影响力；加大政策扶持力度，推动中药材健康快速发展；发挥科技支撑作用，加快中药材产业提质增效；强化质量安全监管，全力推进产业标准化生产；借助文化旅游名市建设，大力发展中医药养生旅游。

As an industry with low environmental pollution, low resource consumption and high comprehensive benefits, the Chinese medicinal materials industry is a typical ecological, green and conservation industry. The development of the Chinese medicinal materials industry could not only create considerable economic and social benefits, but also deliver good ecological benefits. To provide references for the high-quality development of Chinese medicinal materials industry in Wuwei, through surveys and analysis, the current situation and existing issues in the development of Chinese medicinal materials industry in Wuwei were discussed in this paper, countermeasures and suggestions to promote the quality, efficiency and high-quality development of Chinese medicinal materials industry in Wuwei were put forward such as rational optimization of industrial layout and steady scale expanding of traditional Chinese herbal plants cultivation, expanding and strengthening the refined and deepen processing to lay the solid foundation for the development of the traditional Chinese medicinal materials industry, improving the brand marketing and promotion system to enhance the market influence of traditional Chinese medicinal materials, increasing policy support to promote the healthy and rapid development of traditional Chinese medicinal materials, enhancing the technology support to accelerate the improvement of quality and efficiency in the traditional Chinese medicinal materials industry, strengthening quality and safety supervision and fully promoting of industrial standardized production, and vigorously developing the traditional Chinese medicine health tourism based on the construction of famous cultural tourism city.

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